Laughter, an Instant Vacation

Monday, 08 December 2014 by

Who doesn’t need a vacation?  Really folks.  We’re all over-scheduled and over-worked and just over-everything.  Take any verb and stick the word over in front of it and that’s what we are.  The plain truth is that we’re all trying to do too many damn things at one time.  And, well, there just isn’t enough

Afternoon iDealight

Monday, 17 November 2014 by

Ideas + generation = ideation.  Yes, it’s real word.  Some say it was thought up in the 1890s while Thomas Edison was busy inventing things like the light bulb and the phonograph.  What a brilliant ideation-er he was!  But Wikipedia says that the word means the creative process of generating, developing, and communicating new ideas.

Your favorite chocolate is ______?

Monday, 27 October 2014 by

Social Media.  ‘Tis the way of the world today.  Many of you (well those born before the millennium) remember when we actually had a thing called a telephone.  It hung on the wall, usually in the kitchen, and had a long stretchy cord so you could communicate with others AND walk from the fridge to

Biology in a Box

Saturday, 18 October 2014 by

Let’s get this out there right off the bat.  I sucked at science.  Never did like those classes especially during the frog dissection.  Ew!  But, had there been a cool game like PEPTIDE way back then, I might have thought differently.  How ingenious my friend John Coveyou, of Genius Games, is!  Developing a table top

Logo Shmogo

Wednesday, 08 October 2014 by

Wordmark, graphic, emblem, symbol.  All words used to describe what we call a logo.  Their importance to a brand is, well, of the highest as it is what commercial enterprises, organizations and even individuals use to represent themselves with the desired outcome of instant public recognition. What we’ve learned these past few years is that our company,

What is it anyway?

Tuesday, 30 September 2014 by

  Just like anything, sometimes we dive so deep into certain things we expect everyone else does also.  Not so.  We experience this regularly when we’re sharing (with great enthusiasm I might ad) our idea and we mention crowdfunding, specifically Kickstarter, and we’re met with the glassy-eyed (pun intended), “huh?”  Even though great ideas have been

Glamour Shots

Tuesday, 23 September 2014 by

She plainly asked, “Are we a real company or not?”   (Ellen can be kinda demanding in a southern belle sort of way.)  After nodding, she said, “Well then, we need some decent photographs of ourselves!”  Okay.  Selfies are fun and in the moment can seem an absolute necessity, but if you want to be taken

If someone asked you to tell them something about themselves that not many people know, what would you say?  For me, one of those things is that, well, I like Westerns.  Actually, love them.  Everything from the old black and whites with the Duke, to real shoot ’em ups, and even today’s popular flicks like

Research and more research….

Friday, 05 September 2014 by

You could spend a lifetime.  Seriously.  Reading and reviewing the thousands of projects on KickStarter.  Every color, shape and form.  It’s crazy.  Some wwwaaayyy much better than others.  More interesting.  More dazzling.  More of a spectacle for your eyes.  Some, simply more “backable” than others.  Well, here are a few simple rules.  Things to look

You’re Gonna Want One….

Friday, 29 August 2014 by

Their goal was a mere $50,000.  And that sounds like a lofty one.  But right now, with only two hours of their campaign to go, this Kickstarter has raised an astounding $13 million.  Amazing!  Breaking all Kickstarter records.  Doesn’t hurt that this cooler is, by far, the absolute Coolest Cooler ever invented.  We can’t wait